The world is highly confused, and highly confusing, for normal people.
Far more than a faster car a coulder refrigerator,  people need the little things, the unmarketable and untaxable things like love, family and comunity and something meaningful to do with our lifes.
We get into a false sense of independency thinking that being independent is to do everything by yourself  excuding your friends and family, just to end up alone asking yourself why you feel so empty.We take general cultural and social values like personal values this is not bad at all, but when those values are just racionalized and not integrated to our individuality a meaningful conection is lost in the process.
Our personal values that keep that meaningful coneccion came from our intimate very particular and distinctive family values, that are afected and afect the social values as a secundary consecuence.
 For the vast majority of human time on the planet, our families and local communities were the ultimate realities in our lifes.
 For all  there was only mistery beyond the boundaries of our local territories.
 Family and community were the world.
 But in recent years the family and the community, persue some fleeting materialistic ideals, have surrender to an abtraccion called society.